Taiwan Excellence: Excellent Lifestyle

I remember receiving yearly gifts from my Ninong Jaime- toys, clothes and sometimes some cash, cool right? All kids love presents and I'm no exception. He worked in Taiwan- a country I've imagined so prosperous, generous to its people and a community who loves Filipino workers. Now I know few friends and relatives who worked and are still working in Taiwan- they love it there-  food, working condition, the people. Other reasons to love Taiwan? Remember Shan Cai (Barbie Hsu) and of course Dao Ming Si (Jerry Yan), oh yes... Meteor Garden, this tagalized drama is on my list:)

I've always had a thrilling and positive impression about Taiwan. And I was right all along. Their ingenuity, passion and generosity are greatly translated to their top notch products. And here's the delightful news---no, not a rerun of Meteor Garden, but more exciting for shoppers especially techie and sporty folks out there: Taiwan Excellence campaign will embark on Philippine shores!

Taiwan Excellence campaign

"Globalization expands people’s shopping choices. Today, people, including Filipinos, have access to more goods and services from different countries. However, there are no guarantees that imported products are of high quality. To address this, Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented a campaign to help Filipino consumers identify the best from the rest." 

What is Taiwan Excellence? 
Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. To qualify for these awards, the products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent unique innovation culture of Taiwan.

It started as part of the Ministry of Economic Affair's (MOEA) 5 year plan in the 1980's to raise Taiwan's international competitiveness by supporting its local brands. Under the Image  Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992.

The Awarding Process

All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation and others.

Each product is scored based on its R&D, design, quality and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal-which can be used locally and internationally.

From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition.  They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award. 

Taiwan Excellence Seal

Taiwan Excellence in Philippines
For the first time, the Taiwan government is launching the Taiwan Excellence campaign in the Philippines to give Filipinos the opportunity to discover a range of Taiwanese products with the seal of quality. It already had several road shows in the past quarters (since June). This campaign is organized by the Ministry of Economic Affairs (MOEA), Bureau of Foreign Trade (BOFT), R.O.C. Taiwan and implemented by Taiwan External Trade Development Council (TAITRA).

Click to enlarge

The campaign with the theme "Excellent Lifestyle," will not just showcase 56 top quality brands to the Philippine market, but to also let Filipinos recognize how the products enable them to enjoy an excellent lifestyle. These brands will be bringing in 175 products which fall under different industries such as information and communications technologies (ICT), home and living and sports. Some of the brands include Acer, Asus, HTC, Tatung, BenQ, Drayek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend and others.

Been using Taiwan-made products all along! (Asus laptop, Transcend USB)

The Taiwan Excellence Award is helping Filipinos distinguish the best Taiwan-made products, encouraging consumers to make educated purchases. In addition, these innovative products help users simplify everyday tasks, whether for work or at home. Definitely, this campaign will allow Filipinos to enjoy their shopping experience and discover the best that Taiwan has to offer.

Photo credit: TaiwanExcellence.ph

More about Taiwan Excellence:
Website: www.taiwanexcellence.ph/
Facebook: https://facebook.com/TaiwanExcellence.ph

***This is a Sponsored Post

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